A top-to-bottom overhaul of the marketing website was our first implementation of Tremendous' refreshed visual identity. The previous iteration of the website was clean and functional. However, it included content holes that needed filling and lacked brand personality to capture attention. Those were our two initial priorities with the redesign. tremendous.com
We started by rebuilding global modules like navigation dropdown menus and the footer, along with pages with the highest impact, like the homepage and solutions pages. We built all new imagery throughought and even worked with contractor animators to bring some video and motion to the experience. This established consistency to our visual language.
With the lean team of a startup, another one of our priorities was to build out a design system to help the website scale. We wanted to ensure that building new pages and future A/B testing could be done as efficiently as possible.
Tremendous is a straightforward and easy to use product that saves users time. It was important to design product imagery for marketing in a style that honored that ease and high quality. As such, a library of consistent, on-brand UI imagery was born.
The redesign of the Tremendous website established a new foundation to build on. From there, we could shift our attention to creating the neccessary new pages, improve our SEO practices and start A/B testing to better conversion performance.
