The iFit Sleep system was an integrated mattress, sensor and mobile app that required more of a mini-site than a landing page to properly tout its qualities to consumers. Mindful to not overload the user, we planned its information hierarchy carefully, breaking it down from high-level benefits, to more comprehensive features and specs. I took the lead from start to finish, working closely with developers, serving as Art Director on the photoshoot and designing custom graphics throughout.
