Tremendous brought me in to lead and execute a redesign of their visual identity. They had achieved a modern and tech forward aesthetic, but the next evolution needed to inject more unique character, memorability, and approachability.
In collaboration with the CEO and multiple cross-functional teams, we extensively explored numerous visual design styles to hone in on this solution. We then built a library of icons and illustration with clear guidelines on how and where to use them.
We established a brand book to provide guidelines around things like our brand attributes, logo usage, typography, color scheme and more.
We worked diligently to impliment the new visual identity across all Tremendous user touchpoints—from the new marketing website to content and product visuals.
