I worked with iFit on a number of product landing pages, from new software releases to physical fitness products.
Web projects included thorough wireframing, custom graphics, art direction on photoshoots and close colaboration with developers.
The iFit Sleep products in particular required a mini site of its own.
Mindful to not overload the user, we planned its information hierarchy carefully, breaking it down from high-level benefits, to more comprehensive features and specs.
